Marketing strategist, Lagos
His ads are not the problem. The distance between the click and the cash is.
If you run a 3 to 10 person business in Nigeria, you're already spending ₦2,000,000 or more a month on marketing, and you're quietly unhappy with the agency, the freelancer and the in-house hire, I work with people like you.
200+ projects, 9 countries, 8 years, 4.8 stars across 55+ Google reviews
Michael Sasu
Founder, MediaCraft Studio Limited
Portrait pending. Replace with a real monochrome photograph before launch.
Selected work
Lagos State Government
Veekee James
Fair & White Nigeria
Chain Reactions Africa
ARISE IIP
Rox Nation
New Nigeria Foundation
African Marketplace Conference
Four ways in. Pick the one that fits where you are.
No wrong answer
Find the leak
The free Revenue Leak Audit. Fifteen questions, three minutes, and you see where the money is leaving across all four stages.
Take the audit02Do it myself
Industry playbooks with the structure, the scripts and the follow-up. ₦7,000 to ₦10,000, yours to keep.
Buy the playbook03See the work
Case studies told in numbers, not adjectives. No logos without results behind them.
See the work04Book me to speak
Stages, podcasts and panels. I talk about marketing as a system, not a campaign.
Speaking enquiriesThe owned method
The Demand Loop
Attract
Are the right people seeing you
Who the ad is shown to and what it promises. Most businesses are seen by plenty of people and the wrong ones.
Capture
Do they leave their details
The page, the form, the reason to stop. If someone clicks and leaves no details, you paid for that click and can't reach them again.
Convert
Do they get answered fast enough to still care
How fast you reply and what you say. A lead goes cold in minutes, not days.
Compound
Do they come back and bring others
The follow-up and the reactivation. The first sale is what it cost you. The second is where the money is.
The work, in outcomes.
All case studiesVeekee James US Bridal Tour
5,000+
visitors in 24 hours
Concept to live in 72 hours. More than 5,000 people visited, and bookings crossed five figures in USD within the first day.
Read the case studyAfrican Marketplace Dubai 2025
700+
interested exhibitors
Exhibitor platform built from scratch. 10,000+ visitors, 100+ confirmed applications.
Read the case studyFair & White Nigeria
<5s
load time, after migration
Emergency move of hundreds of products and thousands of customers in under a month. The site now loads in under 5 seconds.
Read the case studyHow we start.
Four steps to a diagnosis
You take the audit
Fifteen questions, three minutes, free. You see your score across the four stages and where the leak is.
We find the leak
I look at your ads, your offer, your page and your follow-up, then tell you where the money is leaving and roughly how much.
You choose how deep we go
A playbook to do it yourself, a paid session to think it through, or the install to have it built for you.
The loop goes in
If you take the install, ninety days later the four stages are one connected system instead of four loose parts.
Google rating
4.8
Across 55+ verified Google reviews.
No paid placements
“He told us the ad was the least of our problems. He was right. The page and the reply speed were. We fixed both in a week.”
“I'd spent on agencies for three years and no one ever showed me the gap between the click and the cash. He showed it to me in fifteen minutes.”
The Demand Loop, by email
One issue a week. The leak, the fix, the number behind it.
Written for owners already spending on marketing. No hype, no generic advice, no affiliate filler. Unsubscribe in one click.
The flagship
If you're spending serious money and can't say what it returns, the loop isn't installed.
The install is for businesses spending ₦2,000,000 or more a month on marketing. If you're below that, a ₦7,000 playbook will do more for you than my time will, and I'll tell you so on the call.