Industry hub
Marketing for dental clinics in Nigeria.
For dental practices offering treatments from ₦200,000, already spending on ads, and losing patients between the enquiry and the appointment.
What you are dealing with
You offer implants, aligners, and cosmetic work at real prices. A patient messages asking about a treatment, your front desk replies with a price range, and the patient disappears. You blame the ads. The front desk reply is the leak.
Your ad traffic lands on your homepage, which is a list of every service you offer. The patient was looking for one answer, got a menu, and left without booking anything.
You have patients who finished one treatment and would do another. No one calls them. You spend on ads to find a new patient when the last one was due for a recall.
The numbers
What good looks like, and what bad costs you.
Real figures only. Where a figure is not yet verified, it is marked. This block is the reason the page ranks and the reason it is trusted.
| Metric | Good | Bad |
|---|---|---|
Typical cost per lead | ₦1,500 to ₦3,000 for a treatment enquiry | ₦6,000+ for a price check |
Average customer value | ₦200,000 to ₦1,500,000 per treatment plan | A ₦50,000 cleaning, once |
Repeat rate | Annual recall plus referral | One visit, no recall, no referral |
Median reply time | Under 30 minutes during work hours | End of day, or next day |
Where the leak usually is
Attract
Your ad reaches anyone who needs a dentist. The high-value treatment patient and the free-checkup enquiry cost the same to acquire.
Capture
Enquiries go to a phone line or a DM. No form, no record, no follow-up of the ones who did not book.
Convert
The reply is a price. It is not a booked consultation, a reason to choose your clinic, or a next step that closes the appointment.
Compound
No recall system. A patient who finished a treatment is due for another in months, and nobody calls them. You pay full acquisition cost for every new patient.
From the work
I do not have a published case study in this industry yet. If you are the first, you get a founding-client rate and the case study gets built from your results, with your numbers in magnitude language only. Honest offer, not a fabricated example.
Talk about the founding-client offerDo it yourself
The dental clinics playbook.
The campaign structure, the targeting sheet, the ad scripts and the follow-up sequence for your industry. ₦7,000 at launch, yours to keep.
Done for you
The 90-Day Demand Loop Install.
If you are spending ₦500,000 or more a month and want the whole system built for you, this is the path. Ninety days, four stages turned into one connected loop. ₦1,500,000, ad spend not included.
₦1,500,000
See the installSix questions, specific to your industry
My ads bring enquiries but few appointments. Why?
The reply gives a price, not an appointment. Book the consultation in the first reply. The treatment sells itself once they are in the chair.
Should I send ad traffic to my homepage?
No. Send it to a page built for one decision, booking a consultation. A homepage is a menu. A patient with one question leaves a menu.
How do I get more implants and aligners, fewer cleanings?
Target the audience with the budget for the treatment, not anyone with teeth. Tighten the ad and the offer to the high-value procedure.
What is a good cost per lead for a dental clinic?
₦1,500 to ₦3,000 for a treatment enquiry. If you are paying more for price checks, the audience or the page is wrong.
How do I reactivate past patients?
A recall message tied to a reason, a due date, a new service, a results check. One message, one reason, not a blast.
Book the install or the playbook?
One location, the playbook. Multiple locations or a spend over ₦500,000 a month, the install.