The newsletter
The Demand Loop.
One issue a week. The leak, the fix, the number behind it. Written for owners already spending on marketing in Nigeria. No hype, no filler, unsubscribe in one click.
What you get
- 01
One specific leak, named and located in the four stages.
- 02
The fix, written so you can act on it without hiring anyone.
- 03
A real number behind it, from ad accounts and client work, client names removed.
- 04
Written for the Nigerian market first, with the diaspora and export angle where it applies.
What you will never get
- No
No motivational openers. The first line is the point.
- No
No affiliate filler dressed up as recommendations.
- No
No generic advice that could apply to any business in any country.
- No
No selling in every issue. When there is something to buy, it says so plainly.
Three sample issues
The shape of every issue.
Sample issue
Why your WhatsApp replies are killing your ad spend
First issue date: [NEEDS REAL DATA]
Sample issue
The landing page is the homepage, and that is the leak
Pulled from Substack once published
Sample issue
Cost per lead is a vanity number until you pair it with reply speed
Pulled from Substack once published
Who writes it
Michael Sasu. Marketing strategist, founder of MediaCraft Studio Limited in Lagos. Eight years, 200+ projects, nine countries. He writes the newsletter the way he talks on a triage call: plain, specific, and about where the money is actually going.
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