The stack

The real stack, with the costs.

What I actually use, the plan I am on, and what it costs me a month. One pick marked per category. The block on what I stopped using is the reason this page gets shared.

Affiliate disclosure: some links below are affiliate links. I only list tools I use. I do not list tools for the fee.

Building

WordPress with Elementor

Pick

Everything that ranks and sells. Lightweight, locked to the design kit.

Plan

Pro

Cost

₦20,000/mo

A page builder subdomain

Booking, forms, payment, live chat and CRM. Embedded where needed.

Plan

Agency

Cost

₦45,000/mo

Capturing

A CRM with forms

Pick

Two-step forms, lead tagging, instant WhatsApp and SMS on submit.

Plan

Agency

Cost

₦45,000/mo

A form tool

Quick standalone forms when a full CRM build is overkill.

Plan

Pro

Cost

₦5,000/mo

Ads

Meta Ads Manager

Pick

The ad platform itself. Restructured to one offer, one audience, one campaign.

Plan

Pay per spend

Cost

Included

Google Ads

Search intent for the buyer actively looking. Used selectively, not by default.

Plan

Pay per spend

Cost

Included

Content

A newsletter platform

Pick

The Demand Loop, by email. One issue a week, no filler.

Plan

Free to start

Cost

₦0 to ₦15,000/mo

A design tool

Covers, simple graphics, document mockups. Nothing fancy.

Plan

Pro

Cost

₦8,000/mo

AI and automation

An AI assistant

Pick

First responder on live chat, trained on site content, escalating to WhatsApp.

Plan

Plus

Cost

₦10,000/mo

An automation platform

Wiring step-one submit to instant WhatsApp and SMS. Speed is the offer.

Plan

Pro

Cost

₦12,000/mo

Admin

A payments processor

Pick

Playbook purchases and session fees. Local and international.

Plan

Pay per transaction

Cost

Included

An analytics tool

GA4 and Search Console. Conversion events on the steps that matter.

Plan

Free

Cost

₦0

Tools I stopped using, and why

The reason this page gets shared.

A multipurpose WordPress theme

Too heavy, too slow, too many options. Core Web Vitals on a Lagos 4G connection matter more than a settings panel with 200 toggles.

A standalone landing page builder

It was fast to build and slow to rank. The ranking site belongs on WordPress. The funnel belongs on the subdomain. Mixing them cost both.

A complicated CRM

More features than I used, more setup than the work justified. The simpler CRM with the automations wired in does more, faster.