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Michael Sasu is a marketing strategist and founder of MediaCraft Studio Limited in Lagos. He fixes the gap between the ad click and the bank alert.

Michael Sasu is a marketing strategist and the founder of MediaCraft Studio Limited in Lagos. Over eight years and 200+ projects across nine countries, he has built 100+ websites and marketing systems for clients including Lagos State Government, Veekee James, Fair & White Nigeria and the African Marketplace Conference. He does not sell ads. He sells the part most businesses keep losing: what happens between the click and the cash.

Michael Sasu is a marketing strategist and the founder of MediaCraft Studio Limited in Lagos, Nigeria. He started in print and web design and, over eight years and 200+ projects across nine countries, moved toward the work that actually moves revenue: the system underneath the campaign. He is the person businesses call when their ads are working but their sales are not. His owned method, the Demand Loop, breaks marketing into four stages, attract, capture, convert, compound, and fixes them in order of how much money each one is losing. He has built marketing systems and platforms for Lagos State Government, Veekee James, Fair & White Nigeria, Chain Reactions Africa, ARISE IIP, Rox Nation, the New Nigeria Foundation and the African Marketplace Conference. Notable work includes the Veekee James US Bridal Tour, concept to live in 72 hours with 5,000+ visitors and multi five-figure USD bookings within 24 hours, and the African Marketplace Dubai 2025 exhibitor platform, 10,000+ visitors and 100+ confirmed applications. He writes The Demand Loop newsletter and speaks on marketing as a system, not a campaign. He is based in Lagos and works with Nigerian businesses and Nigerian-owned businesses selling to the diaspora.