Industry hub
Marketing for travel agencies and tour operators in Nigeria.
For travel businesses running packages or tours, already spending on ads, and losing enquiries between the DM and the booking.
What you are dealing with
You run packages and tours. People ask in your DMs for prices, you reply, they say they will think about it, and they vanish. You blame the ads. The ads are fine. The follow-up is the leak.
Your cost per lead looks reasonable until you realise most of those leads were never going to book. They wanted a price to compare with three other agencies, and you were one of the quotes, not the choice.
A tour fills or it does not. There is no partial win. If the seats are not full by departure, that ad spend is gone. Nobody reactivates the people who asked last season and did not book.
The numbers
What good looks like, and what bad costs you.
Real figures only. Where a figure is not yet verified, it is marked. This block is the reason the page ranks and the reason it is trusted.
| Metric | Good | Bad |
|---|---|---|
Typical cost per lead | ₦800 to ₦1,500 for a qualified enquiry | ₦3,000+ for a DM that was a price check |
Average customer value | ₦250,000 to ₦2,000,000 per booking | A ₦50,000 enquiry treated like a sale |
Repeat rate | One trip a year, plus referrals | One trip, never heard from again |
Median reply time | Under 30 minutes | Same day, or tomorrow |
Where the leak usually is
Attract
Your ads target people who like travel, which is everyone. The ad reaches the market, not the buyer.
Capture
Enquiries land in your DMs with no record. You cannot follow up what you never captured.
Convert
A price enquiry gets a price. It does not get a reason to book with you, or a deadline, or a next step.
Compound
Last season's non-bookers are never reactivated. You pay full acquisition cost for every new season.
From the work
I do not have a published case study in this industry yet. If you are the first, you get a founding-client rate and the case study gets built from your results, with your numbers in magnitude language only. Honest offer, not a fabricated example.
Talk about the founding-client offerDo it yourself
The travel agencies and tour operators playbook.
The campaign structure, the targeting sheet, the ad scripts and the follow-up sequence for your industry. ₦7,000 at launch, yours to keep.
Done for you
The 90-Day Demand Loop Install.
If you are spending ₦500,000 or more a month and want the whole system built for you, this is the path. Ninety days, four stages turned into one connected loop. ₦1,500,000, ad spend not included.
₦1,500,000
See the installSix questions, specific to your industry
Should I spend more on ads to get more bookings?
Not until your follow-up is fixed. More ad spend into a leaky follow-up is more money lost, not more bookings made.
Do I need a new website?
You need a page built for one decision, the booking, not a menu of every destination you sell. That is a page, not a whole site.
How do I reactivate people who asked last season?
With a specific reason to return, not a generic broadcast. A new package, a price held over, a deadline. One message with one reason.
What is a good cost per lead for a travel agency?
₦800 to ₦1,500 for a qualified enquiry. Above that, you are paying for price checks, not customers.
How fast should I reply to a tour enquiry?
Inside the first 30 minutes. A lead that asked three agencies gets a shortlist of the ones who replied.
Should I run the playbook or book the install?
If you are spending under ₦500,000 a month, the playbook. If you are spending more and the whole system needs building, the install.