Michael Sasu

For the business spending on ads and getting the wrong leads

Ads Restructure.

Your ad account rebuilt so each campaign buys one type of qualified lead at a cost you can measure, not a pile of clicks.

Timeline

3 to 4 weeks

Starting price

₦350,000

The situation

Businesses spending under ₦500,000 a month on ads. At that level the structure matters less than the offer. Start with the playbook. That is the situation this fixes. If it does not sound like yours, this service is not for you. If it does, read on.

The mechanism

What gets done, in order.

  1. 01

    Audit the current account against cost per qualified lead

  2. 02

    Restructure to one offer, one audience, one platform per campaign

  3. 03

    Rewrite the ad copy to match the offer behind it

  4. 04

    Set up tracking for qualified leads, not clicks

  5. 05

    Write the testing plan for the next 30 days

Proof

200+ projects, 100+ websites built, nine countries, eight years. Veekee James US Bridal Tour, concept to live in 72 hours, 5,000+ visitors in 24 hours. African Marketplace Dubai 2025, 10,000+ visitors, 700+ interested exhibitors. Fair & White Nigeria, hundreds of products moved in under a month, loads in under 5 seconds.

The price

₦350,000

That is the starting price for the build. The final figure depends on the scope we agree on the triage call. Ad spend is separate, always. I do not hold your ad budget.

Anchored against

One qualified lead you were losing costs you more than this build does. The build pays for itself the first time a lead that would have gone cold gets a reply inside the first minute.

The guarantee

If the build does not do what we agreed it would do, I fix it at no extra cost for 30 days after handover. The guarantee is on the work and the measurement, not on a revenue figure I do not control.

FAQ

Will you manage my ads ongoing?

Not as part of this. This is a restructure and a handover with a testing plan. Ongoing management is sold on the call, not here.

How much do I need to spend on ads?

At least ₦500,000 a month for a restructure to pay back. Below that, the structure cannot outrun the spend.

Will my cost per lead go down?

Usually, because we stop paying for the wrong leads. The number that matters is cost per qualified lead, not cost per click.

Do I keep the ad accounts?

Yes. You own every account. I am the builder, not the landlord.

Start here

Book the triage first.

I will not sell you this service on the call. I will tell you if it is the right fix. If it is not, I will say so and point you where you should be instead.

Step one of two

Takes ten seconds

Your name and WhatsApp are saved the moment you continue. If you drop off, I can still reach you.