E-commerce and migration
Fair & White Nigeria
Skincare brand, emergency platform migration.
<5s
Load time, after migration
Hundreds
Products moved
<1mo
Migration time
The brief
An existing site had hundreds of products, thousands of customers, and a load time that was quietly losing sales every day. The move had to happen without losing the customer base or the order history, and it had to be fast when it landed.
Metadata
- Industry
- E-commerce and migration
- Timeline
- Under a month
- Platform
- Web, e-commerce, customer migration
The hardest constraint
What made it credible.
The hardest constraint was continuity. Moving hundreds of products and thousands of customers without breaking the existing relationship with each one. The new site had to load in under five seconds or the migration solved one problem and created another.
Decisions, captioned
The result
Hundreds of products and thousands of customers moved in under a month. The site now loads in under five seconds. The customer base stayed reachable, so the compound stage, the second sale, stayed alive.