Industry hub
Marketing for med spas and aesthetic clinics in Nigeria.
For clinics offering treatments from ₦150,000 and up, already running ads, and watching enquiries go cold between the chat and the consultation.
What you are dealing with
You sell treatments that cost real money. A lead asks about a treatment, your team replies with the price, and the lead goes quiet. You assume they could not afford it. Half the time they booked somewhere else that same afternoon.
Your ads show results, which is right. But the page behind the ad asks for a full consultation without giving the lead one reason to choose you over the clinic next door.
You have past clients who would come back for a second or third treatment. Nobody reaches them. You pay to find a new customer every time when the last one was one message away from returning.
The numbers
What good looks like, and what bad costs you.
Real figures only. Where a figure is not yet verified, it is marked. This block is the reason the page ranks and the reason it is trusted.
| Metric | Good | Bad |
|---|---|---|
Typical cost per lead | ₦1,200 to ₦2,500 for a treatment enquiry | ₦5,000+ for a window shopper |
Average customer value | ₦150,000 to ₦800,000 per treatment cycle | A single ₦40,000 visit |
Repeat rate | 3 to 5 treatments per year per client | One treatment, lost to follow-up |
Median reply time | Under 15 minutes | Hours, when the clinic is busy |
Where the leak usually is
Attract
Your ad shows results but targets anyone interested in beauty. The ad reaches the market, not the person with the budget for the treatment.
Capture
Leads message the clinic line. No form, no record, no way to follow up the ones who did not book the first time.
Convert
The reply is a price. It is not a consultation booked, a reason to act, or a next step that moves the lead from asking to deciding.
Compound
Past clients are one message from a second treatment. Nobody sends that message, so you pay to find a new patient every time.
From the work
I do not have a published case study in this industry yet. If you are the first, you get a founding-client rate and the case study gets built from your results, with your numbers in magnitude language only. Honest offer, not a fabricated example.
Talk about the founding-client offerDo it yourself
The med spas and aesthetic clinics playbook.
The campaign structure, the targeting sheet, the ad scripts and the follow-up sequence for your industry. ₦7,000 at launch, yours to keep.
Done for you
The 90-Day Demand Loop Install.
If you are spending ₦500,000 or more a month and want the whole system built for you, this is the path. Ninety days, four stages turned into one connected loop. ₦1,500,000, ad spend not included.
₦1,500,000
See the installSix questions, specific to your industry
My ads bring leads but they do not book. Is it the ads?
It is usually the reply. A price without a booked consultation is a quote, not a sale. Fix the reply before you touch the ad.
How do I get past clients to come back?
A reactivation message with a specific reason, a new treatment, a seasonal offer, a results check-in. One message, not a broadcast.
What should my ad traffic land on?
A page built for one decision, the consultation, with one reason to leave details and the minimum fields that reason justifies.
Should I show before and after in the ads?
Yes, but show them to the person with the budget, not everyone interested in skincare. Tighten the audience, keep the proof.
How fast should my team reply?
Under 15 minutes. Aesthetic enquiries are impulse-adjacent. By the hour mark, they booked the clinic that replied first.
Do I need the install or the playbook?
One clinic with one team, the playbook. A group of clinics or a serious spend, the install.