Playbook
The med spas and aesthetic clinics ad playbook.
The campaign structure, the scripts and the follow-up sequence for your industry. Readable in 90 seconds, runnable in an afternoon.
For the business owner spending under ₦500,000 a month who wants the system and wants to run it themselves. Not for the business that wants it built for them.
If this is you
- 01
You are paying for leads that were never going to buy, because your ad reaches the market, not the buyer.
- 02
Your enquiries land in a DM inbox with no record, so you cannot follow up the ones who did not buy the first time.
- 03
Your reply comes hours later, when the lead has already asked three competitors.
- 04
You pay full acquisition cost for every sale, because nobody reactivates the customers you already have.
What is inside
Listed by outcome, not topic.
- 01
Campaign structure screenshots, one offer to one audience on one platform
- 02
A targeting sheet, the audience defined tightly enough to buy, not browse
- 03
Ad scripts, the first three ads to test, written to match the offer behind them
- 04
A follow-up message sequence, the first reply and the next four messages
- 05
A reactivation email, one message with one reason for past customers to return
What changes
You know your cost per qualified lead, not your cost per click.
A lead gets a real reply inside the first hour, every time.
Past customers come back for a second sale at a fraction of the first.
Who wrote it
Michael Sasu. Eight years, 200+ projects, nine countries, 100+ websites built. The playbook is built from the same method as the install, stripped down to what one business owner can run alone. Not theory. The structure I use, for your industry.
The guarantee
Open it, follow the first step, and if it is not what you expected, tell me within 14 days and I will refund you. No questions that make you justify yourself.
Four questions
What format is it in?
A PDF with the structure, the scripts and the sequences, plus the screenshots of the campaign setup. You read it and you build it.
How is it delivered?
By email, the moment you pay. You get the file and a short note on where to start first.
Can I get a refund?
If you open it, follow the first step, and it is not what you expected, tell me within 14 days and I will refund you. I do not want unhappy buyers.
Is it suitable for a beginner?
If you can run a Facebook ad and reply on WhatsApp, you can run this. It is written for the business owner, not the media buyer.
Buy the playbook
Spending over ₦500,000 a month? The industry hub has the done-for-you path.
See the med spas and aesthetic clinics hub