Events and trade
African Marketplace Conference
Exhibitor platform for a trade event in Dubai.
10,000+
Visitors
700+
Interested exhibitors
100+
Confirmed applications
The brief
The event needed exhibitors, not just visitors. Traffic to the site was easy. Turning that traffic into structured, trackable applications from businesses that actually exhibit at trade events was the real job.
Metadata
- Industry
- Events and trade
- Timeline
- Built from scratch
- Platform
- Web, structured applications
The hardest constraint
What made it credible.
The hardest constraint was filtering. Ten thousand visitors is noise unless the right ones leave details. The platform had to make applying the obvious next step for an exhibitor, and make a casual visitor leave without costing the team a manual sort.
Decisions, captioned
The result
10,000+ visitors, 700+ interested exhibitors, 100+ confirmed applications. The traffic turned into a list of real, reachable, tagged exhibitors instead of a pile of enquiries.
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